News & Events

Coming soon on April 1 ... Mini MoonPie Birthday Party Pies. Delicious birthday cake vanilla frosting, a new crispy vanilla cookie, creamy marshmallow and fun, colorful sprinkles will combine to make this NEWstalgic treat your favorite MoonPie yet, sure to bring a smile and a memory to your next birthday party.

Harper Grace is a rising star as a singer / songwriter in Nashville. She is a Texas native who has performed on The TODAY Show; opened for ONEREPUBLIC, Sara Evans, Martina McBride, Ingrid Andress, and Josh Turner; and has performed at C2C in London. She has been traveling around the U.S. on her Redemption Tour, sharing her anti-bullying story at schools and singing The National Anthem at high-profile venues, including Wrigley Field and AT&T Stadium. Her latest release is “Getaway.”

The second solar eclipse in recent history will be visible to a large population of the United States, Mexico, and Canada on Monday, April 8, 2024.

Folks around the country will be gathering to witness this natural phenomenon, and of course, you can’t have an eclipse party without MOONpies!

“For just the 2nd time in seven years, day will suddenly become night for a few brief, wondrous minutes as the orbiting moon blocks the sun’s light along a southwest-to-northeast path across the continent,” says a recent USA Today article, linked below.

The Chattanooga Times Free Press published an article on Chattanooga Bakery, Inc.‘s efforts to turn MoonPie into the snack of choice for aliens.

VP of Sales and Marketing Tory Johnston did a great job of laying out the strategy around targeting the new customer base. “Do aliens also have a sweet tooth? Extraterrestrial experts interviewed for the campaign say they aren’t sure. But they might.”

Capping off a day of fun and festivities, the attendees of the RC Cola & MoonPie Festival in tiny Bell Buckle, TN were in for a treat.

Coming in at #48 from the Golf.com article “101 things I saw, heard, smelled and smiled at during Masters week”

For the golf fans lucky enough to walk the hallowed grounds of Augusta National a few weeks ago, a special sweet treat could be found at the concession stands.

“You know all about the beads, parades, masks and mayhem of Mardi Gras in New Orleans. But did you know that the country’s first Mardi Gras celebration was held not in the Crescent City, but 125 miles east, in Mobile, Alabama?”

For the second year, MoonPie partnered with the Cherokee Area Council of the Boy Scouts of America for their annual Fall fundraiser.

First is the Power Pie™, a new protein snack from FINAFLEX® that’s inspired by our iconic MoonPie®. Power Pie™ is a milk chocolate covered, non-GMO, super stacked protein snack built with all-natural ingredients that sandwiches two soft & chewy cookies together with a creamy marshmallow filling, delivering 14 grams of protein in every pie. Both chocolate and vanilla varieties will be available. According to FINAFLEX, initial distribution in August, 2022 will be online, in a national network of gyms / workout clubs, in specialty accounts like Vitamin Shoppe and GNC, as well as in the pharmacy department at Walmart (where similar meal replacement protein items are sold). Distribution will eventually build to select Grocery accounts, also in the protein section. The Power Pie will retail between $3.49 - $3.99 per pie and will be manufactured in Evanston, IL at an approved FINAFLEX co-pack facility.

Congratulations are in order for MoonPie’s ad agency, Tombras Group, for their first ever Clio Award!

That’s One Small Step For Man, One Giant Gulp For Mankind

Congratulations are in order for Luke from Rome, Georgia!

After tornadoes ravaged our home city of Chattanooga on Easter night, thousands of citizens were left without power for days on end. Many sustained damage or lost their homes completely due to the devastation.

Chattanooga Bakery, Inc. has been named employer of the year by Orange Grove Center for 2019. WRCB News Channel 3 recently featured our wonderful Orange Grove team members in this special video.

It was a great night for MoonPie at the sold-out Chattanooga Tivoli Theatre concert of popular musicians Drew and Ellie Holcomb.

We will be featuring the World’s Largest Moonpie!

Each MoonPie store will be celebrating the event, more to come.

The inaugural Lynchburg Music Fest, is a two-day music and camping festival featuring dozens of country and bluegrass bands on three stages in beautiful Wiseman Park in historic Lynchburg, TN.

​Read all about it here.

If you’re looking for a fresh, BRAND new idea for fundraising, we’d love to speak with you.

As we launch into our second century, we’ve reached back to a proven recipe today’s consumer will enjoy! Made with real sugar (no HFCS) and no preservatives, this “Original Recipe MoonPie” is a return to the formula we made from the 1920’s to the late 1970’s. We’d love to hear what you think! The feedback from brand loyalists is super positive so far.