Chattanooga Bakery launches ad campaign to sell MoonPies to aliens
The Chattanooga Times Free Press published an article on Chattanooga Bakery, Inc.‘s efforts to turn MoonPie into the snack of choice for aliens.
VP of Sales and Marketing Tory Johnston did a great job of laying out the strategy around targeting the new customer base. “Do aliens also have a sweet tooth? Extraterrestrial experts interviewed for the campaign say they aren’t sure. But they might.”
“We’re constantly looking at ways we can take this 107-year-old brand favorite and find new consumer groups,” Johnston said. “When we heard the congressional hearings and all these people saying that there are definitely aliens, we knew we had to try to engage in potentially new MoonPie lovers in the universe.”
USA Today caught wind of the new promotion, as well. You can read the article here.
Check out this video of the entire campaign.