Our hottest launch yet!
“Here at MoonPie, we’re not too fond of the sun. You think the moon would ever try to burn your skin or melt your chocolatey snacks? No way, pal. With MoonPie Sun Bad Sunscreen, you can blow off that big burning ball of fire and enjoy the great outdoors, without all the pesky pain and suffering!”
You’ve heard about some of the unique MoonPie brand collaborations throughout the years, but this past summer’s newest launch was the hottest one yet!
“For years, MoonPie has poked fun at the Sun on Twitter, tired of the sun getting all the sky credit the Moon also deserves. Now, MoonPie is officially ready to say ‘SPF-U to the sun, by selling 3 oz. bottles of ‘Sun Bad Sunscreen: Protection From The Mean Old Sun.’ According to Tombras, MoonPie’s creative agency, “All great brands must have a mortal enemy, and even though MoonPie is a nice, family-owned brand, [we] identified the Sun as mortal enemy #1 in the initial brand strategy – and have built on that rift ever since.”
The sunscreen launched on June 21st, which is no coincidence. That day marked the Summer Solstice: the longest day of the year, the day the sun gets to shine the longest and brightest, and the perfect day for MoonPie to steal the sun’s spotlight.
“Sun Bad sunscreen is the perfect complement to our cheeky, indignant social media attitude towards the sun. When Tombras approached us with the idea, it was a no brainer. We hope everyone lathered up with the marshmallow scented sunblock while snacking on a delicious MoonPie,” says Tory Johnston, VP of Sales and Marketing.