MoonPie Celebrates 100th with "Thank You America" RV Tour
In 1917, the MoonPie marshmallow sandwich was introduced to America. 100 years later, Chattanooga Bakery, Inc., maker of the MoonPie, celebrated the brand’s 100th anniversary with a “Thank You America” Tour to return the favor, thanking customers and consumers for their loyalty and sampling factory-fresh “Original Recipe” MoonPies.
Chattanooga Bakery and Winnebago created the “MoonPie Memory Mobile,” a Winnebago Vista 31BE, that featured MoonPie graphics and references to the Centennial celebration. Beginning on September 17, this “can’t miss” RV started touring the country for four months, making “thank you” stops at customer offices, media outlets, festivals, sporting events, and other special locations.
In celebration of its 100th and in recognition of the “clean label / real ingredients” consumer trend, MoonPie sampled the“Original Recipe” MoonPie, which began shipping nationwide in September, 2017. Made with Real Sugar (no High Fructose Corn Syrup) and No Preservatives, this next generation MoonPie delivers great taste and harkens back to the way they were made decades ago.